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Social Sciences Social Sciences

Associate of Arts in Media, Cultural and Creative Studies

Advertising and Communications

Programme Code: AD 109 3416 6338 2305 5315 aamccs@hkuspace.hku.hk

Application Code 報名編號 : CC 80 - 205

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HKUSPACE CC Media, Cultural & Creative

q aamccs_hkuspace

Aims and features

  • Areas of studies: Advertising, media studies, media writing
  • To prepare you to be both effective creators and critical thinkers in the areas of advertising, media and communications
  • To give you professional knowledge of how advertising and media interact, with emphasis on the practical nature of the media industry
  • To learn from practitioners in the local media industries at experience sharing sessions                            

2016 Overall Progression Rate: 74%

Many of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of the past years articulated to*:

The University of Hong Kong

BA (Hons) Chinese
BA (Hons) Comparative Literature
BA (Hons) English
BA (Hons) Fine Arts
BA (Hons) Global Creative Industries
BA (Hons) Hong Kong Studies
BA (Hons) Music
BA (Hons) Philosophy
BA and BEd Language Education - English (Double Degree)
BNurs
BSSc Sociology
           

The Chinese University of Hong Kong

BA Anthropology
BA Chinese Lang & Lit
BA Contemporary China Studies
BA Cultural Management
BA Cultural Studies
BA English
BA Fine Arts
BA History
BA Music
BA Philosophy
BA Religious Studies
BSSc Gender Studies
BSSc Global Studies
BSSc Journalism & Communication
BSSc Sociology
             

City University of Hong Kong

BA Creative Media
BA Culture & Heritage Management
BA Digital TV & Broadcasting
BA English for the Professions
BA English Studies
BA Language Studies
BA Media & Communication
BSocSc Applied Sociology
BSocSc Asian & International Studies
BSocSc Criminology
BSocSc Environmental Policy
BSocSc Public Policy, Management & Politics
             

Hong Kong Baptist University

BA (Hons) Creative & Professional Writing
BA (Hons) Creative Writing for Film TV & New Media
BA (Hons) English Language & Literature
BA (Hons) Geography
BA (Hons) History
BA (Hons) Humanities
BA (Hons) Music
BA (Hons) Religious Studies
BA (Hons) Translation
BA (Hons) Eng Lang & Lit and BEd (Hons) Eng Lang Teaching (Double Degree)
BSocSc (Hons) China Studies - Economics
BSocSc (Hons) Communication - Film and Media Arts
BSocSc (Hons) Communication - Public Relations & Advertising
BSocSc (Hons) Integrated Communication Management
BSocSc (Hons) Social Policy
            

The Hong Kong Polytechnic University

BA (Hons) Advertising Design
BA (Hons) Bilingual Interdisciplinary Chi Studies
BA (Hons) Communication Design
BA (Hons) Eng Studies for the Professions
BA (Hons) Language & Culture
BA (Hons) Scheme in Fashion & Textiles Scheme in Design
BSc (Hons) Nursing
                

The Education University of Hong Kong

BA (Hons) Creative Arts & Culture
BA (Hons) Creative Arts & Culture (Music)
BA (Hons) Creative Arts & Culture (Visual Arts)
BA (Hons) Early Childhood Education
BA (Hons) Human & Organizational Development
BA (Hons) Language Studies (Chinese Major)
BA (Hons) Liberal Studies
BSocSc (Hons) Greater China Studies
BEd (Hons) (Secondary) English Language
BEd (Hons) Chinese Language
BEd (Hons) Music
                     

Lingnan University

BA (Hons) Cultural Studies
BA (Hons) Philosophy

 

Through-train Pre-enrolment Scheme

Swansea University, The UK
BA in Media and Communication
BA in Politics
 
Queensland University of Technology, Australia
Bachelor of Creative Industries (13 majors available)
Bachelor of Journalism
Bachelor of Fine Arts (Film, TV and New Media)
Bachelor of Media and Communication
                    

Graduates are eligible to apply for admission to the full-time top-up degree programmes offered locally by HKU SPACE International College in collaboration with the following universities:

Edinburgh Napier University, Scotland
BA Communication, Advertising & Public Relations
 
Middlesex University London, UK
BA (Hons) Journalism and Media
BA (Hons) Media and Cultural Studies
BA (Hons) Publishing and Digital Culture
 
University of the West of England, Bristol
Bachelor of Arts (Honours) Media Culture and Practice
 
The University of Western Australia, Australia
Bachelor of Arts (Asian Studies) - Japanese Language Pathway
Bachelor of Arts (Asian Studies) - Korean Language Pathway
Bachelor of Arts (Communication and Media Studies) - Communication Studies Pathway
Bachelor of Arts (Communication and Media Studies) - Language Studies Pathway NEW 

 

Career Prospects

The practical training allows you to embark on a wide array of careers, including advertising, marketing, art management, public relations, media management, creative industries, publishing in both the public and private sectors.

001
Wong Sau Ping Adam, director of the popular and successful movie The Way We Dance, shared his experiences with our students.

                           

321

Visit to the studio of Kevin Cheung (張瑋晉 – upcycling product designer) at Wanchai

 

                     

*The above list is not exhaustive and only shows some of the examples.

GENERIC SKILLS
  • Advanced Chinese Language
  • Discovering and Expressing the Self
  • Introduction to Academic English
  • English for Academic Purposes I & II
  • English for Arts and Humanities
  • Introduction to Multimedia or Intellectual Property, Technology and Ethics
  • Quantitative Analysis I or Mathematics with Applications
SPECIALISM

Year 2 

Common Core Courses

  • Introduction to New Media
  • Researching Culture and Media 

Advertising and Communications

  • Advertising: Principles and Practice
  • Magazine Industry & Production in Hong Kong
  • Writing and Editing for Chinese Media

Creative Media and Cultural Industries

  • Creativity and Creative Industries
  • Cultural Space: Examining and Enabling People and Place
  • Introduction to Film Studies

Media and Cultural Studies

  • Gender and Society
  • Media, Society and Consumer Culture
  • Questioning Cultural Identity

Electives 

(or, choose from the above courses of other majors)

  • About “Me” and “Not Me”: Creating Life Histories
  • News Writing and Translation
  • Fundamentals of Journalism
  • Introduction to Sociology
  • Introduction to Comparative Literature
MUSIC MAJOR

Core Courses

  • Fundamentals of Tonal Music I
  • Music in Western Civilization I (Ancient Greece to Early Baroque)
  • Introduction to Musics of the World
  • Introduction to Chinese Music
  • Creativity and Creative Industries
  • Understanding Culture and Everyday Life
GENERAL EDUCATION

(Choose ONE course from each category)

Year 1

 

Chinese Societies: Heritage and Culture

  • Rethinking Popular Culture 
  • Understanding Social Problems in Hong Kong

 

Global Issues and Development

  • Intercultural Communication and Competence

Year 2

Reasoning & Science

  • Elements of Logic and Critical Thinking
  • Ideas that Shaped the Modern World

 

Humanities and Arts

  • Arts Appreciation
  • Applied Ethics
  • Psychology & Everyday Life
The Specialism Electives courses do not apply to Music Theme.
Courses offered in each semester are subject to student enrolment, timetabling and resources available.
 
Lai Man Him Alex
Lai Man Him Alex
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

Lai Wing Chiu, Martha
Lai Wing Chiu, Martha
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU BA in Creative Media Year 3
  • Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

Chung Chun Yin Joey
Chung Chun Yin, Joey
  • 2012-2014 Associate of Arts in Media, Cultural and Creative Studies
  • 2014 CUHK - BA in Cultural Studies Year 3
  • Other offers received: HKU - Bachelor of Arts in Comparative Literature
  • Other offers received: BU - Bachelor of Humanities
  • Other offers received: CityU - Bachelor of Media and Communication

在副學士中接觸到多元化的科目,有趣的課堂和實踐的機會令我投入學習,助我發掘到真正的興趣,繼續發展。

Tam Wing Chun David
Tam Wing Chun David
  • 2012-2014 Associate of Arts in Media, Cultural and Creative Studies
  • 2014 HKBU - Bachelor of Social Science (COMM) Public Relations and Advertising Year 3

“Advertising and Creative Media” 想投身廣告行業的我,二話不說就選了這個主修。廣告離不開創意,曾不禁會想:「創意有得讀架咩?」。經過這兩年,我可以告訴大家,創意「無得讀」。因為是靠自己多看;多想像;多試,而這個課程就給我不少機會。我見過不同界別的創作人;我想過無數的ideas;我試過「度橋」、作歌、畫storyboard、印雜誌......這兩年令我真正明白甚麼是Advertising and Creative Media。

Fung Man Kit Simon
Fung Man Kit Simon
  • 2010-2012 Associate of Arts in Media, Cultural and Creative Studies
  • 2012 CityU - BA in Media and Communication Year 3
  • Current job: Reporter, Now News

成功的教育能啟發學生的思考、衝擊你既有觀念。AAMCCS讓我明白,創意是在不斷問Why和Why not之間所衍生。它不是來自方程式,而是來自我們對世界的好奇心。

Law Yan Yi
Law Yan Yi
  • 2010-2012 Associate of Arts in Media, Cultural and Creative Studies
  • 2012 CityU - BA in Media and Communication Year 3
  • Current job: Newspaper Editor

從太空畢業後,仍然不時掛念在太空的日子,想起太空講師們的教誨。在這裏,我找到了屬於我的「媒體的定義」,我不敢說這裏有最好的教材,但我敢肯定的說,這兒有最具熱誠、最用心的講師,因為他們,至今我仍然不斷想回太空「補多堂」。

Kong Chui Shan
Kong Chui Shan
  • 2013-2015 Associate of Arts in Media, Cultural and Creative Studies
  • 2015 CityU - BA in Digital Television and Broadcasting Year 3

You may learn basic skills of different software from this programme. They are useful for your further study or career. The lecturers are nice and helpful, so be brave to ask them questions. Don't worry: you are just walking a longer path to reach the goal!

Ho In Wing
Ho In Wing
  • 2013-2015 Associate of Arts in Media, Cultural and Creative Studies
  • 2015 PolyU - BA (HONS) Advertising Design
  • Other offer received: CityU - BA in Media and Communication Year 3

“I'm not telling you it's going to be easy, I'm telling you it's going to be worth it.” Having been an Arts student at HKU SPACE Community College for two years, I was given a chance to experience a diverse range of disciplines that suit my interests. This College provides a welcoming study environment which allowed me to expand my understanding and grow professionally. I can think of no greater honour than to become part of the College’s illustrious history, where I can bring my desires to reality.

Siu Tsz Fung
Siu Tsz Fung
  • 2012-2014 Associate of Arts in Media, Cultural and Creative Studies
  • 2014 PolyU - Bachelor of Arts (Hon) in Bilingual Interdisciplinary Chinese Studies

相信很多人都會感到疑惑,創作需要讀的嗎?無可否認,讀這個專修主題是不需要背誦。我應該說,就算背誦,對學習這主題也沒有任何幫助。可能有人會為了不想用腦而選擇這個專修主題。可是,我覺得剛好相反。讀這個專修主題你更需要用腦,需要思考,例如去思考如何將平凡變得不平凡。 在學院的第一年,我已選定了Advertising & Creative Media。我一向對創意媒體都非常感興趣。在這年,我學會了如何think out of the box,最重要是這個專修主題給予我發揮創意的機會。所以,創作是需要讀的,當中學到以及見識到的東西都令我們終身受用。