課程 - 香港大學附屬學院
跳到主要內容
社會科學 社會科學

文學副學士 (媒體、文化及創意)

廣告及傳意

課程編號: AD 109 在線申請 3416 6338 2305 5315 aamccs@hkuspace.hku.hk

Application Code 報名編號 : CC 80 - 205

 

3

HKUSPACE CC Media, Cultural & Creative

q aamccs_hkuspace

目標和特點

  • 核心範疇:廣告、媒體研究、媒體寫作
  • 結合廣告和溝通傳意這兩大熱門科目,讓你學習廣告、媒體創作和中文傳意寫作等專業和實用知識
  • 創意、策略與批判思考並重,學習廣告和媒體創作等專業知識,尤其著重媒體產業的應用範疇,為你將來在廣告或媒體等相關行業發展打好基礎
  • 業界專才分享講座,為你提供本地個案研究,學習寶貴的實戰經驗

2018年總升學率:87%
當中升讀政府資助學位課程:62%

本學院每年均有畢業生/學生成功入讀八大教資會資助學位課程。以下為近年本課程畢業生/學生的升學資料*:

香港大學
BA (Hons) Chinese
BA (Hons) Comparative Literature
BA (Hons) English
BA (Hons) Fine Arts
BA (Hons) Global Creative Industries
BA (Hons) Hong Kong Studies
BA (Hons) Music
BA (Hons) Philosophy
BA and BEd Language Education - English (Double Degree)
BNurs
BSSc Sociology
            
香港中文大學
BA Anthropology
BA Chinese Lang & Lit
BA Contemporary China Studies
BA Cultural Management
BA Cultural Studies
BA English
BA Fine Arts
BA History
BA Music
BA Philosophy
BA Religious Studies
BSSc Gender Studies
BSSc Global Studies
BSSc Journalism & Communication
BSSc Sociology
            
香港城市大學
BA Creative Media
BA Culture & Heritage Management
BA Digital TV & Broadcasting
BA English for the Professions
BA English Studies
BA Language Studies
BA Linguistics & Language Applications
BA Media & Communication
BSocSc Applied Sociology
BSocSc Asian & International Studies
BSocSc Criminology
BSocSc Environmental Policy
BSocSc Public Policy, Management & Politics
            
香港理工大學
BA (Hons) Advertising Design
BA (Hons) Bilingual Interdisciplinary Chi Studies
BA (Hons) Communication Design
BA (Hons) Eng Studies for the Professions
BA (Hons) Language & Culture
BA (Hons) Scheme in Fashion & Textiles Scheme in Design
BComm (Hons) Public Relations & Advertising Major (Advertising and Branding)
BSc (Hons) Nursing
               
香港浸會大學
BA (Hons) Creative & Professional Writing
BA (Hons) Creative Writing for Film TV & New Media
BA (Hons) English Language & Literature
BA (Hons) Geography
BA (Hons) History
BA (Hons) Humanities
BA (Hons) Music
BA (Hons) Religious Studies
BA (Hons) Translation
BA (Hons) Eng Lang & Lit and BEd (Hons) Eng Lang Teaching (Double Degree)
BSocSc (Hons) China Studies - Economics
BSocSc (Hons) Communication - Film and Media Arts
BSocSc (Hons) Communication - Public Relations & Advertising
BSocSc (Hons) Integrated Communication Management
BSocSc (Hons) Social Policy
Bachelor of Social Work (Hons)
            
香港教育大學
BA (Hons) Creative Arts & Culture
BA (Hons) Creative Arts & Culture (Music)
BA (Hons) Creative Arts & Culture (Visual Arts)
BA (Hons) Early Childhood Education
BA (Hons) Human & Organizational Development
BA (Hons) Language Studies (Chinese Major)
BA (Hons) Liberal Studies
BSocSc (Hons) Greater China Studies
BSSc (Hons) Psychology
BEd (Hons) (Secondary) English Language
BEd (Hons) Chinese Language
BEd (Hons) Music
              
嶺南大學
BA (Hons) Cultural Studies
BA (Hons) Philosophy
 

香港大學專業進修學院 - 國際學院

畢業生亦可報讀香港大學專業進修學院 - 國際學院提供的全日制銜接學位課程,包括:

倫敦藝術大學 (University of the Arts London)
 
愛丁堡龍比亞大學 (Edinburgh Napier University, Scotland)
 
西英格蘭大學 (University of the Wst of England, Bristol, UK)
 
西澳洲大學 (The University of Western Australia, Australia)
 

「國際學位直通車」海外大學優先取錄計劃

 
英國斯旺西大學 (Swansea University)
文學士(媒體與傳訊)
 
澳洲昆士蘭科技大學 (Queensland University of Technology)
創意產業學士(13科主修科目可供選擇)
藝術(電影電視新媒體)學士
媒體與傳訊學士
 
新南威爾斯大學 (The University of New South Wales)
媒體學士(公關及廣告)
 
麥考瑞大學 (Macquarie University)
Bachelor of Arts
Bachelor of Media

就業前景

此實用課程讓你可投身多類公共或私營行業,包括廣告、市場營銷、媒體和藝術行政、公共關係、創意產業、出版等。

001
電影<狂舞派>導演王修平跟同學在課堂交流

321

參觀環保產品設計師張瑋晉在灣仔的工作室

 

* 以上列表只提供部份升學例子以作參考。

通用技能
  • Advanced Chinese Language
  • Introduction to Academic English
  • English for Academic Purposes I & II
  • English for Arts and Humanities
  • Information Technology Fundamentals
  • Quantitative Analysis I 
  • Experiential Learning

  • Discovering and Expressing the Narrated Self
專門知識

Year 1

  • Introduction to Media and Communications
  • Understanding Culture and Everyday Life

Year 2 

Common Core Courses

  • Introduction to New Media
  • Researching Culture and Media 

Advertising and Communications

  • Advertising: Principles and Practice
  • Media Publishing Industry and Production
  • Writing and Editing for Chinese Media

Creative Media and Cultural Industries

  • Creativity and Creative Industries
  • Cultural Space: Examining and Enabling People and Place
  • Introduction to Film Studies

Media and Cultural Studies

  • Gender and Society
  • Media, Society and Consumer Culture
  • Questioning Cultural Identity

Electives 

(Choose ONE course from the following and from any courses listed under “Specialism Core” above)

 

 

  • Introduction to Comparative Literature
  • The Basics of Sociology
  • About “Me” and “Not Me”: Creating Life Histories
  • Fundamentals of Journalism
  • News Writing and Translation
音樂主修

Core Courses

 

  • Fundamentals of Tonal Music I
  • Music in Western History (Baroque through Late Romantic Periods)
  • Introduction to Musics of the World
  • Introduction to Chinese Music
  • Creativity and Creative Industries
  • Understanding Culture and Everyday Life

 

核心課程科目
  • Critical Analysis and Reasoning in Discipline-based Studies
  • Choose THREE courses from the Core Curriculum
專門知識選修科目並不適用於音樂主修課程。
學院依據學生的報讀人數,時間表安排及可用資源而決定每學期所開辦的學科。
Wong Hoi Yi
Wong Hoi Yi
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offers received: HKU Bachelor of Arts in Comparative Literature Year 3
  • Other offers received: HKBU Bachelor of Arts in Humanities Year 3
  • Other offers received: CityU Bachelor of Arts in Media and Communication Year 3

In Media and Cultural Studies, I have learnt concepts and cultural theories which have inspired me to think and question more about the cultural phenomenon and ideologies in our everyday life from a fresh perspective. I believe this programme would definitely enhance our critical thinking and make us see today’s modern society from a completely different angle!

Lung Tsz Yu, Travis
Lung Tsz Yu, Travis
  • 2019 CUHK Bachelor of Arts in Cultural Studies
  • Other offer received: HKBU Bachelor of Arts in Humanities Year 3

After the torturing battle of DSE, it is easy for we students to feel lost in the sea of opportunities and career paths. HKUSPACE and AAMCCS have introduced me to the fascinating world of cultural studies with introductory courses. It also sparked my interest in this field of study which really gave me a clear goal. With that, I was able to shake off my sense of disorientation in exchange for a clear, dedicated mind to pursue my dream.

Wong Cheuk Sze, Tristia
Wong Cheuk Sze, Tristia
  • 2019 CityU Bachelor of Arts in Media and Communication Year 3
  • Other offers received: HKBU Bachelor of Arts in Creative & Professional Writing
  • Other offers received: CityU Bachelor of Arts in Digital Television and Broadcasting

AAMCCS 帶來良好的學習氣氛、難忘的經驗,身邊有老師支持亦有同學們互相鼓勵。除了學科的老師樂意為學生解答課業上的問題,還不吝嗇的分享升學、選科的經驗,感受到學校和諧的氣氛。再者臨近考試,大家也自組“溫習團”、自發地在學校溫習。另外,學校也延長了開放時間,有助師生備戰。除此之外AAMCCS有別以往在DSE學制的知識,提供了更多樣化的思考角度予我們反思社會、乃至生活的議題,不再受限於填鴨式教育。

Chung Ching Hei
Chung Ching Hei
  • 2019 CUHK Bachelor of Arts in Cultural Studies Year 3
  • Other offers received: HKU Bachelor of Arts in Global Creative Industries Year 3
  • Other offers received: HKBU Bachelor of Communication (Public Relations and Advertising Major) Year 3
  • Other offers received: CityU Bachelor of Arts in Media and Communication Year 3

在AAMCCS最大的得着是找到自己的興趣。跟隨自己的熱誠,慢慢就會摸索到想走的路。

Yiu Yuk Hei, Shine
Yiu Yuk Hei, Shine
  • Offers Received: HKU Bachelor of Arts in Hong Kong Studies Year 3
  • Offers Received: CUHK Bachelor of Arts in Cultural Studies Year 3

I have been equipped with skills to critically analyze media text, identity, gender, consumer culture and spatial politics.  I have more importantly learnt to acknowledge the fluidity of culture, the problematics of everyday life practices and identification of the omnipresence of discrimination and inequality in society. I have also met lecturers from the AAMCCS programme whose words I will always remember, and inspiring me to make my dreams comes true.

Mao Shuhang, Echo
Mao Shuhang, Echo
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • Offers received: PolyU - Bachelor of Arts in Advertising Design
  • Offers received: LU – Bachelor of Arts in Visual Studies

Studying in AAMCCS programme and ACM theme is a wonderful journey. This programme not only provides professional and diversified theoretical knowledge related to advertising, magazine and creative industries but also teaches you software skills such as Adobe Premiere and Photoshop. Therefore, ACM lays a good foundation as well as opens the door to my dream programme – PolyU design for me. 

Tam Kui Kwong, Desmond
Tam Kui Kwong, Desmond
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • Offer accepted: PolyU - Bachelor of Arts in Social Design Year 1 (2-year program)
  • Other offer received: EdUHK - Bachelor of Arts in Creative Arts and Culture (Visual Art Major) Year 3

In facing various challenges these 2 years at HKUSPACE, I've learnt the value of hard work. Studying "Advertising and Creative Media" has been helpful to me in furthering my knowledge of visual art and design, understanding conceptual frameworks and theoretical approaches to comprehend our society more deeply. Rather than applying advanced techniques uncritically, I've learnt perspectives to guide me to make artworks that are unique and meaningful.

Yang Meng, Mathilda
Yang Meng, Mathilda
  • 2016-2018 Associate of Arts in Media, Cultural and Creative Studies – Advertising and Creative Media
  • Offers received: HKBU - Bachelor of Communication in Film (Film and Television Concentration) Year 3
  • Offers received: PolyU - Bachelor of Arts in Advertising Design

Film is a panacea that can alleviate the pain caused by the weirdness of humanity. My passion is the engine driving me to learn what I really fascinated about. The experience in HKU SPACE CC allows me to listen to myself, discover and confirm the desire to chase the things I want.

Lai Man Him Alex
Lai Man Him Alex
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU Bachelor of Arts in Digital Television and Broadcasting Year 3

A positive attitude changes everything. Studying in Associate Degree is not a failure but another chance for me to prepare for receiving the higher education. Actions speak louder than words. Hard work is very important since the future is created by our own hands. What doesn't kill you makes you stronger.

Lai Wing Chiu, Martha
Lai Wing Chiu, Martha
  • 2014-2016 Associate of Arts in Media, Cultural and Creative Studies - Advertising and Creative Media
  • Offer accepted: CityU BA in Creative Media Year 3
  • Other Offer received: HKBU Bachelor of Arts (Honours) in Creative Writing, Television and New Media

Studying in HKU SPACE CC gives me a second chance to get into the university. The programme provides me with experiences in different media fields. There are also lecturers and like-minded friends who assisted me in achieving my dreams.

Chung Chun Yin Joey
Chung Chun Yin, Joey
  • 2012-2014 文學副學士(媒體、文化及創意)
  • 2014 中文大學 - 文化研究 三年級
  • 其他大學錄取:香港大學 - 比較文學
  • 其他大學錄取:浸會大學 - 人文學院
  • 其他大學錄取:城市大學 - 媒體及傳播

在副學士中接觸到多元化的科目,有趣的課堂和實踐的機會令我投入學習,助我發掘到真正的興趣,繼續發展。

譚詠俊
譚詠俊
  • 2012-2014 文學副學士(媒體、文化及創意)
  • 2014 浸會大學 - 傳理學社會科學 主修公關及廣告 三年級

“Advertising and Creative Media” 想投身廣告行業的我,二話不說就選了這個主修。廣告離不開創意,曾不禁會想:「創意有得讀架咩?」。經過這兩年,我可以告訴大家,創意「無得讀」。因為是靠自己多看;多想像;多試,而這個課程就給我不少機會。我見過不同界別的創作人;我想過無數的ideas;我試過「度橋」、作歌、畫storyboard、印雜誌......這兩年令我真正明白甚麼是Advertising and Creative Media。

馮文傑
馮文傑
  • 2010-2012 文學副學士(媒體、文化及創意)
  • 2012 城市大學 - 媒體及傳播 三年級
  • 現職:Now 新聞台記者

成功的教育能啟發學生的思考、衝擊你既有觀念。AAMCCS讓我明白,創意是在不斷問Why和Why not之間所衍生。它不是來自方程式,而是來自我們對世界的好奇心。

羅欣宜
羅欣宜
  • 2010-2012 文學副學士(媒體、文化及創意)
  • 2012 城市大學 - 媒體及傳播 三年級
  • 現職:報館編輯

從太空畢業後,仍然不時掛念在太空的日子,想起太空講師們的教誨。在這裏,我找到了屬於我的「媒體的定義」,我不敢說這裏有最好的教材,但我敢肯定的說,這兒有最具熱誠、最用心的講師,因為他們,至今我仍然不斷想回太空「補多堂」。

江翠珊
江翠珊
  • 2013-2015 文學副學士(媒體、文化及創意)
  • 2015 城市大學 - 數碼電視與廣播 三年級

You may learn basic skills of different software from this programme. They are useful for your further study or career. The lecturers are nice and helpful, so be brave to ask them questions. Don't worry: you are just walking a longer path to reach the goal!

何妍穎
何妍穎
  • 2013-2015 文學副學士(媒體、文化及創意)
  • 2015 理工大學 - 廣告設計
  • 其他大學錄取:城市大學 - 媒體及傳播 三年級

“I'm not telling you it's going to be easy, I'm telling you it's going to be worth it.” Having been an Arts student at HKU SPACE Community College for two years, I was given a chance to experience a diverse range of disciplines that suit my interests. This College provides a welcoming study environment which allowed me to expand my understanding and grow professionally. I can think of no greater honour than to become part of the College’s illustrious history, where I can bring my desires to reality.

蕭芷楓
蕭芷楓
  • 2012-2014 文學副學士(媒體、文化及創意)
  • 2014 理工大學 - 雙語跨學科中國研究

相信很多人都會感到疑惑,創作需要讀的嗎?無可否認,讀這個專修主題是不需要背誦。我應該說,就算背誦,對學習這主題也沒有任何幫助。可能有人會為了不想用腦而選擇這個專修主題。可是,我覺得剛好相反。讀這個專修主題你更需要用腦,需要思考,例如去思考如何將平凡變得不平凡。 在學院的第一年,我已選定了Advertising & Creative Media。我一向對創意媒體都非常感興趣。在這年,我學會了如何think out of the box,最重要是這個專修主題給予我發揮創意的機會。所以,創作是需要讀的,當中學到以及見識到的東西都令我們終身受用。