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Social Sciences Social Sciences

Higher Diploma in Public Relations and Corporate Communications

Programme Code: HD 129 3416 6338 2305 5315 hdprcc@hkuspace.hku.hk

Application Code 報名編號 : CC 80 - 404

 

Professional and Practical Training

The Higher Diploma in Public Relations and Corporate Communications programme aims to prepare students for further academic and career development in the fields of public relations, corporate communication, media, advertising, journalism, marketing and management. Students will learn how the media work, how to manage and package information for the media, how to analyze information, and how to identify audiences and readers from this highly professional and career-related programme.

Experience Sharing by Industry Practitioners

Professionals from the media sector and public relations practitioners are invited to share their work experience during guest lectures and students have the opportunity to attend various events organized by the Hong Kong Public Relations Professionals’ Association (PRPA) by joining their “Student Associate Membership”.

Placements and Internship Opportunities

Students are encouraged to apply for a number of placements and summer internships on a voluntary basis. These opportunities do not carry any credits but the knowledge gained and contacts made in the industry will prove invaluable for students to develop their future careers.

Opportunities for Further Studies

2016 Overall Progression Rate: 60%                      

Some of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of the past three years articulated to*:

The University of Hong Kong
BA
BNurs

The Chinese University of Hong Kong
BA Cultural Management       

The Hong Kong University of Science and Technology
BBA

City University of Hong Kong
BA Digital Television & Broadcasting
BA Media & Communication
BA Translation & Interpretation
BBA
BBA Information Management

The Hong Kong Polytechnic University
BA (Hons) Fashion and Textiles
BSc (Hons) Enterprise Engineering with Management

Hong Kong Baptist University
BSocSc (Hons) Communication - Organizational Communication
BSocSc (Hons) Communication - Public Relations and Advertising   

 

Through-train Pre-enrolment Scheme

Swansea University
BA in Media and Communication

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Also, graduates are eligible to apply for self-financed degree progammes offered by local tertiary institutions. In addition, they can apply for various overseas top-up degree programmes offered by the HKU SPACE International College (IC).

Edinburgh Napier University, UK
BA Communication, Advertising and Public Relations

The University of Hull, UK
Bachelor of Arts (Hons) Marketing
Bachelor of Arts (Hons) Marketing and Management

Middlesex University London, UK
BA (Hons) Publishing and Digital Culture
BA (Hons) Journalism and Media
BA (Hons) Media and Cultural Studies

Oxford Brookes University, UK
Bachelor of Arts (Honours) in Human Resource Management

The University of Western Australia, Australia
Bachelor of Arts (Asian Studies) - Japanese Language Pathway
Bachelor of Arts (Asian Studies) - Korean Language Pathway
Bachelor of Arts (Communication and Media Studies) - Communication Studies Pathway
Bachelor of Arts (Communication and Media Studies) - Language Studies Pathway

 

Career Prospects

The corporate communications components make up a highly recognised qualification for career opportunities in advertising, media management, business development, marketing, corporate and public affairs.

           

*The above list is not exhaustive and only shows some of the examples.

GENERIC SKILLS
  • Mathematics and Statistics for Daily Life Applications
  • Information Technology and Applications
  • Introduction to Academic English
  • English for Academic Purposes I and II
  • English for Business
  • Advanced Chinese Language
  • Public Relations and Corporate Communications Project
SPECIALISM

Year 1

  • Principles of Public Relations
  • Public Relations Writing
  • Introduction to Marketing
  • Introduction to Management
  • Introduction to Contemporary Advertising
  • Media Publishing and Production

 

Year 2

  • Advertising: Principles and Practice
  • Effective Public Relations Campaigns
  • Introduction to Media and Communications
  • Event Planning and Promotion
  • Digital PR
  • Crisis Communication and Reputation Management

 

「專業公關分享」講座 - 聽聽 Irene 的經驗之談,向公關專業出發!

對公關專業感興趣的你,想認識更多業內的行情嗎?
讀公關課程,做 Intern(實習),對於「入行」有幫助嗎?
我們邀請了羅德公關(亞洲)的專業公關人員,跟同學分享心得。
羅德公關是世界知名的公關公司,業務遍佈亞洲(連結 http://www.ruderfinnasia.com/)。
Irene Lo 在 2012 年以實習形式加入,今天已是 Account Executive(客戶主任),
短短數年已累積豐富的公關管理及活動策劃經驗 

講座片段:

(1) 公關實習生- 積極投入 主動學習

(2) Intern經驗之談 公關原來咁專業

(3) Irene教路 面試基本功

Experiential Learning

Zoe Tse
Zoe Tse
  • 升讀香港城市大學媒體及傳播系

「我學到的專業知識,不但可以銜接大學課程,更在實習中大派用場!」

崔詠芝 (Candy)
崔詠芝 (Candy)
  • 升讀香港中文大學新聞及傳播學院

「行內專業人士的分享令我對學科有更大興趣。」

黃紫紅 (Tsz Hung)
黃紫紅 (Tsz Hung)
  • 升讀香港中文大學文化管理系

「做風中的一條勁草,比做温室裏的小花,更能磨練自己。修讀公關及企業傳訊高級文憑擴闊了我的視野,各式各樣的校園活動給我充實的大專生活,這兩年的考驗,使我做好升讀中大的準備。」

何艷艷 (Yenmy)
何艷艷 (Yenmy)
  • 升讀香港嶺南大學文化研究系

“HDCCM is a very practical and interesting programme that cultivates my interests in different areas. I was delighted to have a chance to work at City Magazine as an intern with my classmate, which was truly an unforgettable and marvellous experience. I would like to give big thanks to all the brilliant lecturers as they not only widened my horizons, but had also inspired me in every field of my life.”

何文浩 (Man Ho)
何文浩 (Man Ho)
  • 升讀恆生管理學院傳播學院

「我不但獲心儀學系取錄,而且成功直入第三年課程。」

鄭雅文 (Nga Man)
鄭雅文 (Nga Man)
  • 升讀城市大學創意媒體學院

「完成課程後可以選擇升學或就業,出路非常廣闊。」

蔡琳凌 (Sharon)
蔡琳凌 (Sharon)
  • 升讀中文大學文化研究系

「課程非常實用,我的語文及溝通技巧都大有進步。」

盧姵如 (Bonnie)
盧姵如 (Bonnie)
  • 升讀中文大學新聞及傳播學院

「行內專業人士的分享令我對學科有更大興趣。」

馮曉敏 (Vian)
馮曉敏 (Vian)
  • 升讀香港大學文學院

「如果沒有各位老師的悉心教導,我想我根本不會有機會升讀港大。」

葉庭欣 (Ivy)
葉庭欣 (Ivy)
  • 升讀香港浸會大學傳播系(廣告及公關)

「企業傳訊及管理高級文憑為我贏得難能可貴的友誼和畢生難忘的校園生活。」

方蕙儀 (Ada)
方蕙儀 (Ada)
  • 升讀香港大學文學院

「如果沒有各位老師的悉心教導,我想我根本不會有機會升讀港大。」