Higher Diploma in Public Relations and Corporate Communications
Application Code 報名編號 : CC 80 - 404
Professional and Practical Training
The Higher Diploma in Public Relations and Corporate Communications programme aims to prepare students for further academic and career development in the fields of public relations, corporate communication, media, advertising, journalism, marketing and management. Students will learn how the media work, how to manage and package information for the media, how to analyze information, and how to identify audiences and readers from this highly professional and career-related programme.
Experience Sharing by Industry Practitioners
Professionals from the media sector and public relations practitioners are invited to share their work experience during guest lectures and students have the opportunity to attend various events organized by the Hong Kong Public Relations Professionals’ Association (PRPA) by joining their “Student Associate Membership”.
Placements and Internship Opportunities
Students are encouraged to apply for a number of placements and summer internships on a voluntary basis. These opportunities do not carry any credits but the knowledge gained and contacts made in the industry will prove invaluable for students to develop their future careers.
Opportunities for Further Studies
2016 Overall Progression Rate: 60%
Some of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of the past three years articulated to*:
The University of Hong Kong
The Chinese University of Hong Kong
BA Cultural Management
The Hong Kong University of Science and Technology
City University of Hong Kong
BA Digital Television & Broadcasting
BA Media & Communication
BA Translation & Interpretation
BBA Information Management
The Hong Kong Polytechnic University
BA (Hons) Fashion and Textiles
BSc (Hons) Enterprise Engineering with Management
Hong Kong Baptist University
BSocSc (Hons) Communication - Organizational Communication
BSocSc (Hons) Communication - Public Relations and Advertising
Through-train Pre-enrolment Scheme
BA in Media and Communication
Also, graduates are eligible to apply for self-financed degree progammes offered by local tertiary institutions. In addition, they can apply for various overseas top-up degree programmes offered by the HKU SPACE International College (IC).
Edinburgh Napier University, UK
BA Communication, Advertising and Public Relations
The University of Hull, UK
Bachelor of Arts (Hons) Marketing
Bachelor of Arts (Hons) Marketing and Management
Middlesex University London, UK
BA (Hons) Publishing and Digital Culture
BA (Hons) Journalism and Media
BA (Hons) Media and Cultural Studies
Oxford Brookes University, UK
Bachelor of Arts (Honours) in Human Resource Management
The University of Western Australia, Australia
Bachelor of Arts (Asian Studies) - Japanese Language Pathway
Bachelor of Arts (Asian Studies) - Korean Language Pathway
Bachelor of Arts (Communication and Media Studies) - Communication Studies Pathway
Bachelor of Arts (Communication and Media Studies) - Language Studies Pathway
The corporate communications components make up a highly recognised qualification for career opportunities in advertising, media management, business development, marketing, corporate and public affairs.
*The above list is not exhaustive and only shows some of the examples.
「專業公關分享」講座 - 聽聽 Irene 的經驗之談，向公關專業出發!
Irene Lo 在 2012 年以實習形式加入，今天已是 Account Executive（客戶主任），
(1) 公關實習生- 積極投入 主動學習
(2) Intern經驗之談 公關原來咁專業
(3) Irene教路 面試基本功
“HDCCM is a very practical and interesting programme that cultivates my interests in different areas. I was delighted to have a chance to work at City Magazine as an intern with my classmate, which was truly an unforgettable and marvellous experience. I would like to give big thanks to all the brilliant lecturers as they not only widened my horizons, but had also inspired me in every field of my life.”