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Special Announcement


Social Sciences Social Sciences

Higher Diploma in Public Relations and Corporate Communications

Programme Code: HD 129 Online Application 3416 6338 2305 5315

Application Code 報名編號 : HD129


Professional and Practical Training

The Higher Diploma in Public Relations and Corporate Communications programme aims to prepare students for further academic and career development in the fields of public relations, corporate communication, media, advertising, journalism, marketing and management. Students will learn how the media work, how to manage and package information for the media, how to analyze information, and how to identify audiences and readers from this highly professional and career-related programme.

Experience Sharing by Industry Practitioners

Professionals from the media sector and public relations practitioners are invited to share their work experience during guest lectures and students have the opportunity to attend various events organized by the Hong Kong Public Relations Professionals’ Association (PRPA) by joining their “Student Associate Membership”.

Placements and Internship Opportunities

Students are encouraged to apply for a number of placements and summer internships on a voluntary basis. These opportunities do not carry any credits but the knowledge gained and contacts made in the industry will prove invaluable for students to develop their future careers.

Opportunities for Further Studies

2018 Overall Progression Rate: 65%                      

Some of our graduates/students are admitted to UGC-funded degree programmes every year. The list below shows the programmes that our graduates/students of recent years have articulated to*:

The University of Hong Kong

The Chinese University of Hong Kong
BA Cultural Management
BSSc Journalism & Communication

The Hong Kong University of Science and Technology

City University of Hong Kong
BA Digital Television & Broadcasting
BA Media & Communication
BA Translation & Interpretation
BBA Information Management
BSocSc (Hons) Public Policy & Politics

The Hong Kong Polytechnic University
BA (Hons) Fashion and Textiles
BSc (Hons) Enterprise Engineering with Management

Hong Kong Baptist University
BSocSc (Hons) Communication - Organizational Communication
BSocSc (Hons) Communication - Public Relations and Advertising   

Through-train Pre-enrolment Scheme

Swansea University
BA in Media and Communication
Bachelor of Arts in English Language and Media

The University of New South Wales
Bachelor of Media (Public Relations and Advertising)

HKU SPACE International College

University of the Arts London

Edinburgh Napier University, UK

The University of Hull, UK

The University of Western Australia, Australia

University of the West of England, Bristol

Career Prospects

The corporate communications components make up a highly recognised qualification for career opportunities in advertising, media management, business development, marketing, corporate and public affairs.


*The above list is not exhaustive and only shows some of the examples.

  • Mathematics and Statistics for Daily Life Applications
  • Information Technology Fundamentals
  • Introduction to Academic English
  • English for Academic Purposes I and II
  • English for Business
  • Advanced Chinese Language


  • Public Relations and Corporate Communications Project

Year 1

  • Principles of Public Relations and Corporate Communications
  • Public Relations Writing
  • Introduction to Marketing
  • Introduction to Management
  • Introduction to Media and Communications
  • Media Publishing and Production


Year 2

  • Advertising: Principles and Practice
  • Effective Public Relations Campaigns
  • Fundamentals of Journalism
  • Event Planning and Promotion
  • Digital PR
  • Crisis Communication and Reputation Management


「專業公關分享」講座 - 聽聽 Irene 的經驗之談,向公關專業出發!

讀公關課程,做 Intern(實習),對於「入行」有幫助嗎?
Irene Lo 在 2012 年以實習形式加入,今天已是 Account Executive(客戶主任),


(1) 公關實習生- 積極投入 主動學習

(2) Intern經驗之談 公關原來咁專業

(3) Irene教路 面試基本功

Experiential Learning

楊淑殷 (Joyce)
楊淑殷 (Joyce)
  • 升讀香港城市大學媒體與傳播系 (數碼電視與廣播)


Wong Yau Wa
Wong Yau Wa
  • 升讀香港城市大學媒體與傳播系 (數碼電視與廣播)


郭慧怡 (Haylie)
郭慧怡 (Haylie)
  • 升讀香港城市大學媒體與傳播系 (數碼電視與廣播)


  • 升讀香港浸會大學傳理學院(公關及廣告)


梁懿德 (Daisy)
梁懿德 (Daisy)
  • 升讀香港中文大學新聞及傳播學院


盧榆澄 (Joey)
盧榆澄 (Joey)
  • 升讀香港浸會大學傳播系(公關及廣告)


Zoe Tse
Zoe Tse
  • 升讀香港城市大學媒體及傳播系


崔詠芝 (Candy)
崔詠芝 (Candy)
  • 升讀香港中文大學新聞及傳播學院


黃紫紅 (Tsz Hung)
黃紫紅 (Tsz Hung)
  • 升讀香港中文大學文化管理系


何艷艷 (Yenmy)
何艷艷 (Yenmy)
  • 升讀香港嶺南大學文化研究系

“HDCCM is a very practical and interesting programme that cultivates my interests in different areas. I was delighted to have a chance to work at City Magazine as an intern with my classmate, which was truly an unforgettable and marvellous experience. I would like to give big thanks to all the brilliant lecturers as they not only widened my horizons, but had also inspired me in every field of my life.”

何文浩 (Man Ho)
何文浩 (Man Ho)
  • 升讀恆生管理學院傳播學院


鄭雅文 (Nga Man)
鄭雅文 (Nga Man)
  • 升讀城市大學創意媒體學院


蔡琳凌 (Sharon)
蔡琳凌 (Sharon)
  • 升讀中文大學文化研究系


盧姵如 (Bonnie)
盧姵如 (Bonnie)
  • 升讀中文大學新聞及傳播學院


馮曉敏 (Vian)
馮曉敏 (Vian)
  • 升讀香港大學文學院


葉庭欣 (Ivy)
葉庭欣 (Ivy)
  • 升讀香港浸會大學傳播系(廣告及公關)


方蕙儀 (Ada)
方蕙儀 (Ada)
  • 升讀香港大學文學院